SquadUP

A New Perspective to Good Music

Overview

SquadUP is a single platform to connect people ages 19+ in the underground house music community, and to promote local Canadian artists innovatively. In the app, users can share their experiences by posting content on their feed or uploading different music playlists, podcasts and even recommend artists.

Role & Scope

  • Role: UX and UI Designer and Content Creator

  • Timeline: 27 Weeks (Oct. 2021 - Apr 2022)

  • Medium and Tools: IOS app (Adobe XD, Adobe Illustrator, Photoshop, Figma)

  • Team: Individual project with an agile workflow

Approach

  • Secondary Research to support rationale

  • Usability Testings

  • Competitive analysis

  • Social Media Strategy